FEP-ACT2: Child Directed Marketing

This project aims to investigate trade and market levers influencing South African and sub-Saharan African food environments. It will generate comparative regional evidence defining what child-directed marketing is in the sub-Saharan African context and the use of corporate social responsibility as a form of marketing.

Project period: 2 years (2023-2025)

Funder: IDRC – Canada

Partners:

• SAMRC/Wits Centre for Health Economics and Decision Science (PRICELESS SA)
• University of Witwatersrand
• Soul City Institute for Social Justice
• Trade Law Centre
• The University of Ghana.

Project team:

• Veronica Ojiambo
• Gershim Asiki
• Peter Otieno
• Caroline Karugu
• Sofia Jomo