Attaining the first of the 90-90-90 global HIV targets requires focused testing approaches to reach people with undiagnosed HIV. In 2014, men took only 30% of all HIV tests in 122 LMICs. Typically, men receive care at later stages of disease and have been shown to experience nearly twice the mortality rate of women. Men are also more likely to delay, refuse or discontinue HIV treatment. Identifying more men at high-risk and providing them HIV testing is an important starting point for meeting targets.