TERMS OF REFERENCE – GRAPHIC DESIGNER FOR LAYOUT AND DESIGN OF POLICY BRIEF, AND REPORT ON DEMOGRAPHIC DIVIDEND.
The African Population and Health Research Center (APHRC) is a leading Africa-based, African-led, international research institution headquartered in Nairobi, Kenya, and engaged in multidisciplinary, evidence-based policy research. Our researchers address important issues and challenges facing Africa in areas such as education, health, population, aging, urbanization and wellbeing. We engage with policy makers in the region to disseminate our research findings to influence policy decisions and improve the quality of life in Africa.
Background and Objective
The Demographic Dividend is defined as a future economic boom, triggered by investments today, in the young people of Africa. These investments are needed in family planning to achieve a swift and broad-based fertility decline in education and skills, health, and jobs, and allay fears of social and political upheavals as a result of lack of opportunities for the youth. A first demographic dividend is expected when today’s young people are able to lead meaningful and productive adult lives, and a second dividend could follow if in later life, these adults are financially independent.
With this working definition, it is clear that the Demographic Dividend agenda considers future elders. Yet no consideration at all is given to today’s older adults: the more than sixty-three million people in Africa over age sixty. APHRC believes this older population is relevant to discussions about the Demographic Dividend, and a policy brief and report are the desired IEC products through which we aim to share the evidence to underscore this, attained through our research work.
Scope of Assignment
To this end, we seek to engage the services of a graphic designer to enhance key findings and our pointed discussions on the same using an original, and sequentially creative layout of the content, and overall design of the 4 page policy brief and 30 page report.
S/he will share at least four design concepts, two for each product for selective consideration, and submit up to two design drafts per product, with the final draft of each being a proposed final draft after successfully incorporating comments from APHRC.
Duties and Responsibilities
To achieve the objective of this assignment, the graphic designer is expected to:
Consult with APHRC on April 13, 2017, to clarify need and asks.
Submit four high-quality, original design concepts for the selective consideration of two-one per product. These concepts will make use of graphics, sidebars/boxes with key highlights, whitespace and images and other design aspects that will make the policy brief and report reader friendly.
Move forward with selected concepts and submit an initial design draft for both products.
Incorporate comments from APHRC.
Submit proposed final design drafts for approval.
Obtain sign off on the policy brief and report drafts.
Prepare and submit digital copies of the policy brief and report, and share via Email, Google Drive or WeTransfer in formats that allow online posting/sharing, and high quality printing. This will be done, desirably, by CoB April 20, 2017.
We will share electronically, content, photographic images and organizational branding guidelines needed for this assignment.
Well laid out and designed 4 paged policy brief.
Well laid out and designed 30 paged report.
Duration of Assignment
The graphic designer is expected to work for 5 working days (April 13-21, 2017).
Required qualifications of the graphic designer are:-
Expert working knowledge of design software (Adobe, Illustrator, Graphic design firm, Print House etc.)
Extensive experience designing similar IEC products that communicate complex information.
Creative, innovative thinker with excellent layout skills.
Ability to plan, prioritize and deliver quality deliverables while working with tight deadlines.