APHRC generates a policy-relevant body of evidence in population health and wellbeing to address the development challenges facing sub-Saharan Africa, with a specific focus on the hundreds of millions of people crammed into informal settlements, or urban slums that are teeming with health crises as well as opportunities for massive public
The backbone of many African economies is agriculture, at the smallholder farmer level. The rapid urbanization of the continent has, however, meant that an ever-larger number of people are further and further away from not only their traditional diets but also their traditional sources of food: their own kitchen gardens or plots. This has translated into a high level of household food insecurity particularly in urban poor settings, with increased
levels of malnutrition.
Inflation coupled with climatological change and persistent droughts in some of the continent’s breadbaskets, including Kenya, has meant price hikes for many of the staple goods that once and still form part of the typical diet.
APHRC has conducted a series of studies about nutrition, nutritive deficit and food security among the urban poor in order to understand both the extent of nutritive deficit and the perceptions about food, and food choices, within the population.
As part of an exercise in public engagement to determine community perceptions of policy and yield community-level recommendations for policy implementation or change, the Centres’ Maternal and Child Wellbeing Research Unit is looking to develop a three-minute animation to stimulate discussion about food and nutrition security, and the right to food as defined by the United Nations Committee on Economic, Social and Cultural Rights. The right to food is the right to have regular, permanent and unrestricted access, either directly or by means of financial purchases, to quantitatively and qualitatively adequate and sufficient food corresponding to the cultural traditions of the people to which the consumer belongs, and which ensure a physical and mental, individual and collective,
fulfilling and dignified life free of fear. The right to adequate food is realized when every man, woman and child, alone or in community with others, has the physical and economic access at all times to adequate food or means for its procurement.
The animation concept should be based on the World Food Summit Definition of food security as described by FAO (2006 – https://bit.ly/1YFKGVE), explaining the different dimensions of food security. It should further be based on items that comprise a basic food basket and how fluctuations in the price of those goods affects the way households
eat – the youngest members of those households in particular and how that translates to their overall nutrition status and health/well-being.
Foods in the Kenyan basic food basket include maize, beans, sugar, milk, cooking oil, kales/spinach/cabbage (vegetables). The graphics incorporated in the animation concept should reflect those items as well as provide some indication using data provided by APHRC about how costs have risen over the last 5 number of years.
There are a number of target audiences for this animation, beginning with the communities themselves. Therefore, the language and concepts should be very simple – and subtitles included in the animation. Two versions – one with voice tracks in Kiswahili and the other in English – would be part of the final deliverable.
Other target audiences include policymakers at the local and potentially national and global levels. One action that we hope will emerge from the viewing of the animation will be a visit to the communities in question by the policymakers. This is so that those in authority understand the real nature of the challenges confronting the urban poor with respect to access to affordable food and how it connects to the right to food.
We are highly committed to a co-creative process to develop both the storyboard and the narrative and are seeking an animation partner with familiarity in complex social development topics as well as an understanding of development-sector jargon – so that they can help us banish it from this product.
Deliverable timeline: over a period of six months, to allow for ample time for review and consultation, we envision a 30-day consultancy to deliver a final product, with subtitles, in two versions: one with a Kiswahili voice track and the second with an English voice track.
Day 1: inception meeting/brainstorming session. ACTION: to build on outline/logical sequencing of storyboard and narrative
Day 4: draft 1 of fleshed-out storyboard
Day 6: incorporating APHRC feedback, a first visual presentation of some of the ‘characters’ or avatars in the animation
Day 14: illustrated storyboard for approval
Day 16: voice tracks for approval
Day 30: final version of animation shared with APHRC in multiple formats, with both voice tracks
How to apply
Respond with a proposed approach, timeline and budget, 3 samples of design work, references from clients and a CV to firstname.lastname@example.org and cc email@example.com by May 08, 2018. Only shortlisted candidates will be contacted.